Marketing campaign for launch — January 2027.
Dear Bob, Alexandra, and Seth,
Thank you for the opportunity to respond to this RFI and for the productive discovery conversation on May 21. We're grateful for the trust you've extended to our team.
We understand this is a Request for Information — not a proposal. What follows is designed to demonstrate our fit, our approach, and our relevant experience so you can evaluate whether Little J is the right partner for the Witness launch.
Witness enters a market at an inflection point. The established leader is showing its age, the low-cost option lacks theological depth, and a well-funded new entrant is arriving in the same launch window. The opportunity for a Christocentric, parent-focused, living curriculum to claim meaningful market share is real — but the window is narrow. That kind of strategic positioning work, paired with compelling creative execution, is exactly what we do.
Over the past 14 years, we've had the privilege of serving many of the most dynamic Catholic apostolates in the country — including a deep history with the Augustine Institute across multiple products and campaigns. We know your brand, your audience, and the Catholic market you operate in.
This response is organized around the five requirements outlined in your RFI. We look forward to the conversation ahead.
Sincerely in the Heart of Christ,
In faith-based and instructional categories — with deep history across services and functions.
Six representative projects across the Catholic and faith-based markets.
Developing and executing a promotional marketing strategy for the launch of Witness — working in close collaboration with Augustine Institute's product, marketing, and sales teams.
No junior handoffs. All team members are internal staff; any external production partners will be identified and disclosed as the scope develops.
| Phase | Timing | Scope alignment |
|---|---|---|
| Strategy & planning | July – September 2026 | Market intelligence, positioning, audience & messaging, budgeting. |
| Campaign development & launch | October 2026 – January 2027 | Creative concepts, campaign plan, asset production, trafficking. |
| Optimize & growth | February – April 2027 | Performance tracking, optimization, year-two planning. |
Excludes media spend, paid placements, third-party production costs, and trade show booth fabrication. All such costs will be itemized and quoted separately as the scope develops.
We appreciate the opportunity to present this response and we look forward to hearing from you. Be assured that you and the Witness launch will be in our prayers.